IBC2025 Conference Programme Showcases Media’s Defining Shifts Across Platforms, People and Technology

Headline session on ‘The New Normal’ to be delivered by leading industry influencer Evan Shapiro, while high-profile media sector commentator Mike Darcey closes Features diverse sessions from Netflix, PGA Tour, Paramount Global, Walt Disney Studios, YouTube, TikTok, Snap, Roku, TelevisaUnivision, JioStar India, kweliTV and more Technical Papers to offer peer-reviewed…

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    The marketing playbook is changing. In an increasingly digital world, creating relevant multichannel experiences and offerings requires a customer-centric, data-driven & agile organization. In times of unprecedented global challenges, brands must further engender a sense of purpose to guide and inspire employees, drive engagement with customers & partners, and build trust & long-lasting bonds.

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